Ever noticed that it seemed fine to eat slightly expired yogurt at home whereas one would never buy the same expired yogurt at the store?

A recent study at Baruch College/CUNY explains why consumers take the expiration date more seriously at the store than at home with a phenomenon termed “endowment effect”. Product ownership increases valuation of it.

Other factors motivate people to consume expired food at home such as getting their money’s worth but even after controlling for costs and motivations, consumers were still more inclined to consume expired food they already owned because they put more intrinsic value in it.

At Savorique, we make sure to deliver only fresh products to your home. If you received an expired product, we would replace it immediately. This is our guarantee of quality.

We also advise to eat our fresh chocolates as soon as possible to better enjoy the full array of flavors.

Tags: expiration date, expiry date, fresh chocolates, fresh food, freshness, perishable, perishable food, quality chocolate, quality food, quality guarantee

This entry was posted on Thursday, May 7th, 2009 at 1:11 pm and is filed under Food News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.